Here are some more tips from the Dancing About Architecture course. Seminar 3 "Feature Writing & Commissioning" was on 06th March & featured talks from Nadine O' Regan (Irish Times, Sunday Business Post, Phantom FM), Kathy Sheridan (Irish Times) & Shane Hegarty (Irish Times).
· First article is the hardest - need to be able to convince an editor you are worth taking on.
· Know how to get a story.
· Know how to get what you want when you want it.
· Personality.
· Read a lot of what you like.
· Looking in the whites of people’s eyes works better than sending an e-mail or a phone call. If you are speaking to someone face to face they can see that you are being honest.
· Try to offer something different.
· Keep up to date with the news, read the papers, look at the news.
· Always be an observer, be the by-stander.
· Try to specialize in something different & not too common.
· Have a general curiosity about the world.
· Don’t be afraid to ask the simple question, the obvious, stupid question.
· Accept that you will have to get up early to finish a story/article. You will be stressed by having to meet a deadline.
· When pitching do not send large files via e-mail. Cut & paste work into the body of the e-mail.
· E-mail again if no reply. Editors will tend to get a lot of e-mails.
· Be polite.
· Look to see what an editor has done to change your article. If it is changed it is for a particular reason. Pay attention to these changes.
· Always get in touch with the editor if you cannot meet a deadline.
· Know who you are pitching to. Eg: If you are pitching to a music magazine read their articles & get used to their layout & audience.
· Do not underestimate your work.
· Pitch to the particular section of newspaper or magazine you want. IE: if you are sending a music review try to contact the arts editor rather than the main editor.
· Do not pitch to 2 similar publications. Eg: do not pitch to The Irish Times & Irish Independent.
· Always give the first publication a chance to reply. Give it a few days. If it is an urgent article then let them know.
· The same paper/magazine will come back to you. You may become assigned to them nearly.
· If you are building a lot of trust & a good relationship then ask for a contract.
· Always submit on time.
· Play on your expertise.
· One paragraph per pitch & always to the point.
· Always have a few pitches just in case some are denied.
· Always say “yes”. This will probably be the article idea that nobody else wants but it could give you an “in”.
· Be cheerful.
· Get someone to interview that is different & quirky.
· Know your territory. Write about your local area. Not just Dublin. Geography itself can be a niche.
· Kathy Sheridan never includes herself in a story unless she is asked to write an opinion piece. Works especially in news & not necessarily in lifestyle.
· Humour - be careful about being funny especially at first.
· Accept any offers to go on radio.
· Some publications pay a standard rate, some pay by the amount of words.
· If you are asked to write a 700 word article & you write 1200 – the publication will only pay you for the 700.